Meet your Team


Lisa Woods

Lisa WoodsBachelor of Science, Business Administration.

Master of Science in Business Administration with an emphasis in Entrepreneurship in Business Administration.

After spending the past 25 years in San Diego County Lisa Woods served her community as a small business owner. Through hard work and a positive attitude she owned and operated her own martial arts school growing all programs including an after school program serving North County San Diego schools. She brings 25 years of experience in administrative support, customer service and public relations. She continually strengthens her knowledge in successively challenging entrepreneurial positions. With the ability to have sound business judgment with a strong focus on improving company performance through efficient daily operations and excellent service to those whom she works with. While the daily goings on of the business Lisa is exceptional at her interpersonal relationships she builds with customers, vendors, community leaders and students.


Diane Mahoney

Diane MahoneyDegrees in Business Administration, Education and Hospitality Management; Widener University, Rowan State University and San Diego Community College.

Owner of Consumer Health Research, Inc.; fruit and vegetable wash company and Business Academy instructor for Umpqua Valley Christian High School.

Areas of advising: Start-ups, business expansion, acquisitions, operational planning and marketing.

Sam Gross

Sam GrossBachelor of Science in Business Administration from University of Oregon.

MBA in Entrepreneurship from Babson College.

Owner of pizzeria in Roseburg.

Area of advising: business plans, social media marketing.

Justin Deedon

Justin DeedonThese days, Justin’s main job is managing Umpqua Technology Nexus; a tech company that performs a variety of services for today’s businesses. A year or so ago, he came to the SBDC as a business client. He was hired as a business advisor due to his talents in information technology. He now teaches business owners how to use social media and online marketing in order to get a better return on their marketing dollar investments.

Justin Deedon is a UCC Information Technology alumni who dedicates his entrepreneurial endeavors to bringing the full power of technology to Douglas County. He has worked on projects from data center development to low-cost IT support solutions for those in need. He continues his dedication to this cause by assisting SBDC clients in the areas of online marketing presence and system developments to demystify the difficult field of technology.

Gale Peterson

Gale PetersonMore than 20 years experience teaching/advising on QuickBooks software.

Experience as business owner.

Area of advising: QuickBooks software.

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