Public Relations Specialist Certificate

Communication Studies:

Public Relations Specialist Certificate

The Public Relations Specialist certificate, the most advanced of UCC’s three Communication Studies certificates, combines general education coursework with classes in communication competencies, graphic design, business, journalism, and public relations. Certificate students will also have opportunities for independent study and may be able to arrange internships for credit.

Students will practice working in a media production environment as well as a public relations environment and will develop an understanding of theories and concepts integral to mass communication, oral communication, and marketing. Students will develop communication skills in competencies such as listening, persuasion, writing for the media, developing web pages, and publishing.

The Public Relations Specialist certificate helps prepare students for career opportunities such as Communication and Public Relation Specialists, Advertising and Promotion Agents, and Advertising Account Specialists. For more information on skills, wages, and job openings in Douglas County and statewide, please see http://www.qualityinfo.org.

This certificate can be earned with 48 credits of UCC course work taken from the following classes:

SP105 Listening (3 credits)

SP111 Public Speaking (3 credits)

SP112 Persuasion (3 credits)

CIS125P Introduction to Desktop Publishing (3 credits)

CIS125H Writing Web Pages (2 credits)

J205 Public Relations (3 credits)

J211 Mass Communications (3 credits)

J251 Writing for the Media (3 credits)

J215 Journalism Production (2 credits)

BA101 Introduction to Business (4 credits)

BA223 Principles of Marketing (3 credits)

BA238 Salesmanship (3 credits)

WR121 Writing (3 credits)

MTH105 Contemporary Math OR HIGHER math class (4 credits)

plus any two of the following courses in order to create a total of at least 48 credits:

BA165 Customer Service (3 credits)

BA214 Business Communication (3 credits)

SP218 Interpersonal Communication (3 credits)

SP219 Small Group Discussion (3 credits)

SP298 Independent Study (3 credits: see Paula Usrey for details)

WR227 Technical Writing (3 credits)

All UCC Communication Studies certificates can be earned conjunctively with an Associates degree (courses can apply both for the certificate and for the Associate’s degree).

Applicants to this certificate should consider the following prerequisites:

• For BA223, students must pass BA101 with at least a C.
• For WR121 students must pass an Asset or equivalent writing placement exam with at least a minimum score of 42 OR must pass a WR115 course or equivalent with at least a C
• For WR227, students must pass a WR121 course or equivalent with at least a C.

For more information about this certificate and how to enroll, please contact:

Paula Usrey
Phone: 541-440-4627
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or

Melinda Benton
Phone: 541-440-4645
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